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UCLA, my alma mater, is one of the most well known brand names around the world. Besides having the best college basketball record ever and being the shooting location for practically every college movie (including Legally Blond and Old School), our academic rankings aren't too shabby. In fact, I believe we're the highest ranked school founded in the 20th century.
To testify to UCLA's brandness, especially internationally, there was a Simpsons episode where they go to Japan, and the waiter in the "America Town" restaurant is wearing a shirt that says "UCLA, Yankee, Cola." Additionally, I had the occasion to ask one of the higher ups in UCLA's merchandising departement what the most bizarre she ever had was. Apparently, a couple of years ago, someone in Iraq put in an order for a picnic table with the UCLA logo on it.
Most foreigners I speak to have at least heard of my school, and today I randomly saw one of the students in my dorm wearing a UCLA sweater. He was on the phone, so I didn't get a chance to ask him why he had the sweater. In any case, it made me feel all warm and fuzzy inside. Take that all my Oxford colleagues, you may have the elites fawning after you, but I have the masses!
Posted by Owen at January 25, 2004 01:13 AM | TrackBackI agree.
Posted by: Grant at January 25, 2004 09:39 AM